# MHz

A unique fusion of human-powered proficiency and advanced technology to generate distinct voices with full lip sync compatibility across all 85 episodes.

## Clients info

**Company type**  
US based OTT streaming and subscription based video on demand (SVOD) service  
**Year founded**  
Founded in the US in 2011 and expanded to Canada in 2017  
**Streaming availability**  
Available on the web and a variety of apps including Android, Android TV, Apple TV, iOS, Fire TV, Roku and the Samsung Smart TV app  
**Genres**  
Features mysteries, dramas and comedies from MHz Networks' catalog of international programs

## The Challenge

A scripted drama, Spiral was set to be dubbed from French to English. With 85 episodes of 54 minutes each on average, MHZ needed a human-led solution to manage its complex workflow as well as access to Deepdub’s AI tools to handle dubbing production at scale.

### 75%
**Turnaround time reduction**  
### 70%
**Cost reduction**  
### End to End Solution  
High quality, streaming ready

## Deepdub’s Solution

MHz Choice embraced Deepdub's **hybrid model**, seamlessly blending human expertise with cutting-edge technology. Through Deepdub’s human-led, AI-assisted **voice guide technology**, MHz Choice gained access to a unique fusion of human-powered proficiency and advanced technology. The platform successfully utilized our solution to generate distinct voices, each imbued with unique acting based on referenced voice actors, ensuring full lip sync compatibility across all 85 episodes. This was achieved with the support of our proprietary technology and human adapters proficient in the target language.

Additionally, MHz Choice benefited from a dedicated production project manager, facilitating streamlined coordination from content intake to delivery. Access to our in-house production professionals further empowered MHz Choice to achieve scale at speed without compromising quality. This collaborative effort underscored the effectiveness of Deepdub's comprehensive solution in addressing the challenges associated with dubbing a scripted drama of significant volume and complexity.

**AWS Partnership:**  
As an AWS Technology Partner, Deepdub deploys its proprietary eTTS™ models and hybrid human–AI dubbing pipeline on AWS to support the intensive processing demands of _Spiral’s_ 85-episode localization. Using AWS’s elastic compute environment, Deepdub can distribute workload across multiple parallel processes, manage long-form audio assets efficiently, and maintain consistent performance throughout large-scale production. This infrastructure enables Deepdub to run its own voice-guided model inference, linguistic adaptation workflows, and versioning tasks reliably while ensuring secure, streaming-ready delivery.

## Business Impact

### Conclusion

- **Monetization:** Content owners can harness the power of AI dubbing to unlock diverse revenue streams, maximizing the monetization potential of their content.  
- **Workflow:** The entertainment industry can leverage AI dubbing technology to streamline intricate processes, fostering innovation and operational efficiency.  
- **Enhanced Creativity:** AI dubbing stands as a robust choice to elevate the creative touch, ultimately contributing to an exceptional and immersive entertainment experience.